20 May

Posting to social media

Posting to social media can be a great way to generate new leads and engage with previous customers, It can also turn your client base against you.

Here are a few Pointers to help in your journey.

Frequency, Quality, Content, and Credit.

The frequency of posts can and does have an effect on how a user perceives your page or business intent. Over posting can drive away users after the algorithms have decided if your new post is important enough to not need “boosting” at a cost to reach more users.  Throttling can also occur and at that point you want to put away the post button for a while. People or pages can follow your page they can also choose to see less if you over post for their liking (but they might just want to be noted as a friend and not receive new posts anyway). Your goal is to walk a fine line between posting just to post and providing a clear message.

Quality Rules all. Rule # 24 : Spelling and grammar. You don’t need to be an English major but you do need to use a spellchecker. When the comments on a post are talking about spelling errors instead of the intended message you have failed. Don’t worry learn from it. Even the big guys make errors, just don’t make it a habit. Rule # 78: Be descriptive! Create a picture with your idea. If the reader is unable to relate or understand your point you might miss an opportunity.

The content (links/pictures) posted should be linking back to you. If you are constantly posting to other sites you are driving traffic to them and loosing out on visitors that could be learning more about your business.

Also give credit where credit is due. All you need is a link at the bottom or your website post pointing back at the original. The temptation is to copy and paste the story, don’t fall into the trap and become a plagiarist. Even if your post is only two sentences that you wrote, that counts.